Daydreamer – It’s not so bad!

November 18th, 2009 • Caroline • General InterestLeave a Comment »

I’ve had this ‘problem’ since I’ve been in first grade (probably even before that). I daydream…. Guilty as charged.  I’ll be in the middle of something and then suddenly find my thoughts wandering to other tasks or future aspirations. I…

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Creativity is Key to Business Success

November 16th, 2009 • Caroline • Marketing, Motivation, Public RelationsLeave a Comment »

Creativity in business, of any type, is essential to achieving success. Especially in our ever changing world, we consistently need to be on top of the “game” and “thinking outside of the box” to contend with the other products and services…

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How Failure and Success Go Hand in Hand

November 11th, 2009 • Caroline • Articles, General Interest, Motivation1 Comment »

Many of us start out our professional careers hoping we’ll never have to experience being fired. Our perception of being let go from a job is naturally negative. After all, when you’re fired from a job, it means you’re not…

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Transparency is the New Black – Why Authenticity is Important for Business

October 16th, 2009 • Caroline • Marketing, Public Relations1 Comment »

With the surge in social media marketing, I’ve begun to think about the important role authenticity  plays in marketing and in business overall.  Rather than keeping customers and stakeholders in the dark, companies are now being encouraged to incorporate transparency into…

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Easy Content Marketing Strategies

October 6th, 2009 • Caroline • Marketing1 Comment »

Are you still relying on traditional marketing efforts to attract customers and generate leads? Perhaps you are cold calling, sending out mass mailings to unsuspecting consumers, spending countless dollars on advertising or delivering flyers door to door…how is that working out…

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