With the surge in social media marketing, I’ve begun to think about the important role authenticity plays in marketing and in business overall. Rather than keeping customers and stakeholders in the dark, companies are now being encouraged to incorporate transparency into…
Are you still relying on traditional marketing efforts to attract customers and generate leads? Perhaps you are cold calling, sending out mass mailings to unsuspecting consumers, spending countless dollars on advertising or delivering flyers door to door…how is that working out…
I haven’t posted to this blog for a while because I was busy packing and moving. My husband and I purchased our first place and we moved in September 30. We have been anticipating this for a while and it…
Since I started freelance writing, I have noticed countless writing jobs on the Internet offering extremely low pay. Websites like elance.com and guru.com offer jobs from $2 for 500 word articles! I am not kidding. And while I have found some…
Maybe what many people don’t realize when they dream about opening a business is that they have to actually work. And work hard! You see, the number one way to kill a small business is to just sit there and…
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