I have a bone to pick. That’s right, I am stirring the pot and telling writers to stop using the word “that” when they should be using the word “who”!
You see, I read A LOT of content on a…
Are you wondering why my business is called CP Style? Well, the name has a lot to do with my initials and a lot to do with Canadian Press style, the common writing style used by journalists, publications and universities around the…
Developing content that sells is one thing. Developing content that sells AND endures the test of time is priceless.
Content that is well written and explains how things work or how to do something can satisfy readers over a long…
Writing for the Internet is a lot different than writing for print publication. Why is this? Mainly because most of us find content on the Web using search engines. Therefore, in order to get our content recognized by readers and…
Content that sells shouldn’t sound like it came directly out of a manual or text book. The best content speaks TO the audience, not AT the audience. How can this be accomplished? By writing content with a conversational tone.
Of…
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