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	<title>CPStyle &#187; Marketing</title>
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		<title>Creativity is Key to Business Success</title>
		<link>http://cpstyle.ca/motivation/creativity-is-key-to-business-success.html</link>
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		<pubDate>Mon, 16 Nov 2009 23:40:26 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[business creativity]]></category>
		<category><![CDATA[creative business]]></category>
		<category><![CDATA[creative marketing]]></category>
		<category><![CDATA[creativity sells]]></category>
		<category><![CDATA[marketing creativity]]></category>

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		<description><![CDATA[Creativity in business, of any type, is essential to achieving success. Especially in our ever changing world, we consistently need to be on top of the &#8220;game&#8221; and &#8220;thinking outside of the box&#8221; to contend with the other products and services&#8230;]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Transparency is the New Black &#8211; Why Authenticity is Important for Business</title>
		<link>http://cpstyle.ca/marketing/transparency-is-the-new-black-why-authenticity-is-important-for-business.html</link>
		<comments>http://cpstyle.ca/marketing/transparency-is-the-new-black-why-authenticity-is-important-for-business.html#comments</comments>
		<pubDate>Fri, 16 Oct 2009 13:04:05 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[business authenticity]]></category>
		<category><![CDATA[Caroline Pigott]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[CP Style]]></category>
		<category><![CDATA[social media marketing]]></category>
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		<category><![CDATA[transparency in business]]></category>

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		<description><![CDATA[With the surge in social media marketing, I&#8217;ve begun to think about the important role authenticity  plays in marketing and in business overall.  Rather than keeping customers and stakeholders in the dark, companies are now being encouraged to incorporate transparency into&#8230;]]></description>
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		<title>Easy Content Marketing Strategies</title>
		<link>http://cpstyle.ca/marketing/easy-content-marketing-strategies.html</link>
		<comments>http://cpstyle.ca/marketing/easy-content-marketing-strategies.html#comments</comments>
		<pubDate>Tue, 06 Oct 2009 20:03:42 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://cpstyle.ca/?p=253</guid>
		<description><![CDATA[Are you still relying on traditional marketing efforts to attract customers and generate leads? Perhaps you are cold calling, sending out mass mailings to unsuspecting consumers, spending countless dollars on advertising or delivering flyers door to door&#8230;how is that working out&#8230;]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Go Evergreen &#8211; Make your Content Last!</title>
		<link>http://cpstyle.ca/marketing/go-evergreen-make-your-content-last.html</link>
		<comments>http://cpstyle.ca/marketing/go-evergreen-make-your-content-last.html#comments</comments>
		<pubDate>Tue, 25 Aug 2009 00:20:32 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Caroline Pigott]]></category>
		<category><![CDATA[CP Style]]></category>
		<category><![CDATA[evergreen content]]></category>
		<category><![CDATA[freelance writing]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://cpstyle.ca/?p=223</guid>
		<description><![CDATA[Developing content that sells is one thing. Developing content that sells AND endures the test of time is priceless.
Content that is well written and explains how things work or how to do something can satisfy readers over a long&#8230;]]></description>
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		<title>Save Your Money! Top 5 SEO Copywriting Mistakes</title>
		<link>http://cpstyle.ca/copy-writing/save-your-money-top-seo-copywriting-mistakes.html</link>
		<comments>http://cpstyle.ca/copy-writing/save-your-money-top-seo-copywriting-mistakes.html#comments</comments>
		<pubDate>Mon, 17 Aug 2009 16:26:55 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://cpstyle.ca/?p=200</guid>
		<description><![CDATA[Writing for the Internet is a lot different than writing for print publication. Why is this? Mainly because most of us find content on the Web using search engines. Therefore, in order to get our content recognized by readers and&#8230;]]></description>
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		<title>Write like you Speak &#8211; Five Tips</title>
		<link>http://cpstyle.ca/copy-writing/write-like-you-speak-five-tips.html</link>
		<comments>http://cpstyle.ca/copy-writing/write-like-you-speak-five-tips.html#comments</comments>
		<pubDate>Mon, 10 Aug 2009 17:09:02 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Caroline Pigott]]></category>
		<category><![CDATA[Copy write]]></category>
		<category><![CDATA[CP Style]]></category>
		<category><![CDATA[Write]]></category>
		<category><![CDATA[write like you speak]]></category>

		<guid isPermaLink="false">http://cpstyle.ca/?p=182</guid>
		<description><![CDATA[Content that sells shouldn&#8217;t sound like it came directly out of a manual or text book.  The best content speaks TO the audience, not AT the audience. How can this be accomplished? By writing content with a conversational tone.
Of&#8230;]]></description>
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		<title>Improve Copywriting Skills with Tweets?</title>
		<link>http://cpstyle.ca/copy-writing/improve-copywriting-skills-with-tweets.html</link>
		<comments>http://cpstyle.ca/copy-writing/improve-copywriting-skills-with-tweets.html#comments</comments>
		<pubDate>Fri, 24 Jul 2009 14:56:44 +0000</pubDate>
		<dc:creator>Caroline</dc:creator>
				<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[CP Style]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://cpstyle.ca/?p=158</guid>
		<description><![CDATA[For those of us using social networking as a means of marketing, Twitter has certainly proven to be a major contender; breaking ground among the likes of Facebook and LinkedIn.
One thing I love about Twitter is the fact that&#8230;]]></description>
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