Go Evergreen – Make your Content Last!

Developing content that sells is one thing. Developing content that sells AND endures the test of time is priceless.

Content that is well written and explains how things work or how to do something can satisfy readers over a long period of time. Because of its endurance with readers and search engines, this type of content is called “evergreen”. Excellent evergreen content includes such topics as “how to build a deck” or “how to end an arguement”. Unlike an article on Lindsay Lohan’s latest romantic conquest, evergreen subjects will continue to attract traffic years after you have written the article!

Magazines generally use evergreen content. So when you go to query a magazine, be sure you ask yourself if readers would enjoy this topic five years from now.  If your content is based on facts or ideas that rarely change, you will have readers discussing your article for years to come. If your article remains on the radar, so will your name.

Understanding the importance of evergreen content can also be beneficial to your business. Because of its unlimited shelf life, writing evergreen articles directed to your target audience will allow your name to float in cyber space for just as long, therefore establishing your name as a professional in your industry.

Think of evergreen content as an investment in a house or a financial bond. Creating this content now will only grow and earn you more money as time goes on. What better way to invest in your future?

Have you developed evergreen content? And if so, what topics have generated the most “buzz”?

Published in Articles, Marketing and tagged with Caroline Pigott, CP Style, evergreen content, freelance writing, writing