Marketing

Easy Content Marketing Strategies

October 6th, 2009 • Caroline • 3 Comments »

Are you still relying on traditional marketing efforts to attract customers and generate leads? Perhaps you are cold calling, sending out mass mailings to unsuspecting consumers, spending countless dollars on advertising or delivering flyers door to door…how is that working out…

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Go Evergreen – Make your Content Last!

August 25th, 2009 • Caroline • 1 Comment »

Developing content that sells is one thing. Developing content that sells AND endures the test of time is priceless.
Content that is well written and explains how things work or how to do something can satisfy readers over a long…

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Save Your Money! Top 5 SEO Copywriting Mistakes

August 17th, 2009 • Caroline • Leave a Comment »

Writing for the Internet is a lot different than writing for print publication. Why is this? Mainly because most of us find content on the Web using search engines. Therefore, in order to get our content recognized by readers and…

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Write like you Speak – Five Tips

August 10th, 2009 • Caroline • 2 Comments »

Content that sells shouldn’t sound like it came directly out of a manual or text book.  The best content speaks TO the audience, not AT the audience. How can this be accomplished? By writing content with a conversational tone.
Of…

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Improve Copywriting Skills with Tweets?

July 24th, 2009 • Caroline • Leave a Comment »

For those of us using social networking as a means of marketing, Twitter has certainly proven to be a major contender; breaking ground among the likes of Facebook and LinkedIn.
One thing I love about Twitter is the fact that…

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