With the surge in social media marketing, I’ve begun to think about the important role authenticity plays in marketing and in business overall. Rather than keeping customers and stakeholders in the dark, companies are now being encouraged to incorporate transparency into…
Since I started freelance writing, I have noticed countless writing jobs on the Internet offering extremely low pay. Websites like elance.com and guru.com offer jobs from $2 for 500 word articles! I am not kidding. And while I have found some…
Maybe what many people don’t realize when they dream about opening a business is that they have to actually work. And work hard! You see, the number one way to kill a small business is to just sit there and…
I have a bone to pick. That’s right, I am stirring the pot and telling writers to stop using the word “that” when they should be using the word “who”!
You see, I read A LOT of content on a…
Developing content that sells is one thing. Developing content that sells AND endures the test of time is priceless.
Content that is well written and explains how things work or how to do something can satisfy readers over a long…
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