I have a bone to pick. That’s right, I am stirring the pot and telling writers to stop using the word “that” when they should be using the word “who”!
You see, I read A LOT of content on a…
Developing content that sells is one thing. Developing content that sells AND endures the test of time is priceless.
Content that is well written and explains how things work or how to do something can satisfy readers over a long…
Content that sells shouldn’t sound like it came directly out of a manual or text book. The best content speaks TO the audience, not AT the audience. How can this be accomplished? By writing content with a conversational tone.
Of…
I received a forward this week simply titled “Chameleon”. When I opened the link, I was presented with a video of a chameleon changing its color before my very eyes!
OK I’ll admit, I don’t know if this video is…
For those of us using social networking as a means of marketing, Twitter has certainly proven to be a major contender; breaking ground among the likes of Facebook and LinkedIn.
One thing I love about Twitter is the fact that…
